BRAND IDENTITY EXAMPLES
I was first approached by Leon Wilkes of Fearless Creative with a simple brief that didn’t contain much detail. At the time I was on a Junior Content Producer course along with 3 Other apprentices. Once we had a look at the brief we were sent off to come up with some logo ideas and present them.
Once we were set off I began by grabbing a piece of paper or two and sketching out some rough ideas from my own head.
I had a rough idea as to what to create. I knew the logo had to be fairly corporate, yet wasn’t dull or boring. I experimented with shapes, abstract patterns, colours sizes.
First Round of Pitching
During the first round of pitching my logos didn’t go down too well. They simply weren’t that good. Along with many of the other apprentices I found myself struggling to find ways to capture the words ‘Capital 4 Training’ in an image. I was thinking too literally trying to get famous Landmarks from Newcastle Upon Tyne into the logo.
Second Round of Pitching
After nobody’s logo was picked for Capital 4 Training, we went back to the ‘drawing board’ (haha) and started again. This time we were told to research other companies that offered similar services to Capital 4 Training. After conducting the research more designs were made.
The Final Verdict
We all sat down in a group and put forward our ideas. Out of my two ideas, the logo which I spent less time on was actually picked to my surprise. After the logo was picked, our tutor sat down with me and we began colour changes as well as font changes. The final result you can see at the top of the page.
I chose a tri-colour scheme because I wanted the logo to feature 1 prominent colour and 2 very neutral colours, this allows the triangles to pop, revealing the ‘4’ in the negative space.